Giuffre Brothers Cranes Inc. celebrates 50 years

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Giuffre Brothers Cranes Inc. celebrates 50 years of supplying boom trucks for the construction and roofing industry.

“I started the business right out of high school as an owner-operator with one used dump truck,” said Frank P. Giuffre, Sr., president of Giuffre Brothers Cranes and its sister company, Mallory Properties. “In the early days, we would take any work we could find hauling, delivering, and even snowplowing. When Dominic joined me full-time in 1965, we bought our first 5-ton crane and we’ve never looked back.”

Early on, Dominic worked in the field and Frank handled the administrative side of the business. By 1972, the brothers had acquired about a dozen pieces of machinery, including trucks, cranes and excavators. They then identified their niche as the construction, roofing, and tree trimming business.

“After we started, we began to recognize how truck-mounted cranes could increase efficiency and safety in a few industry sectors,” said Dominic J. Giuffre, Sr., vice president of Giuffre Brothers Cranes. “Introducing truck-mounted, contractor operated cranes was difficult in the beginning. Then we came up with the idea of teaching our clients’ workers how to operate the equipment right on the job site. Very quickly everyone was appreciating how truck-mounted cranes made their roofing, construction and signage jobs easier.”

The roofing market was the first to embrace truck-mounted cranes, and soon the Giuffres began renting, leasing and developing machinery and attachments to make the cranes indispensible to the industry.

“Before truck-mounted cranes,” Dominic said, “roofers, drywallers, and sign installers used all sorts of dangerous means to get their supplies up to the job, such as A-frame hoists. Our cranes save time, money, and lives.”

The company eventually expanded into the Chicago, Salt Lake City, Phoenix, and Palm Beach markets.

“It’s been exciting to be part of this industry from its infancy,” said Frank. “Truck-mounted cranes revolutionized the commercial roofing industry overnight. And nearly everything in construction has a roof, so we were always busy meeting the demand for new construction projects. But reflecting on our history, I am most proud of our commitment to customer service. Our new customers and return customers have become good friends.”

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