Countdown to bauma, Message from Ken Lousberg – President, Terex Cranes


Welcome to the first edition of Lift for 2016. As the countdown to bauma gets closer I’d like to look ahead to the show and focus on the fantastic innovations and benefits that we’ll be talking about.

We know that you rely on Terex Cranes to provide innovative products backed up by dependable parts and responsive services, with a commitment to jobsite safety. In the last year, we have restructured our entire business segment – equipment, support and finance – to offer a complete package that delivers success for our customers. We sell much more than cranes, and want to support our customers throughout all their purchasing and operating process: the life of a crane just starts when it leaves the factory.

By continually asking the question “What if…?” Terex Cranes can bring to market innovative field solutions that are key to our customers’ businesses, and are introducing new products and product features that go the extra “tonne”, to the benefit of the customers.

What if we had listened to you, our customers, your wishes and pain points and based on this input developed new products and product features for our rough terrain and all terrain ranges.

What if you could increase your lifting capacity by up to 30%? Our new Boom Booster Kit for the Superlift 3800 crawler crane features our innovative counterweight system designed for a more efficient and safe jobsite. What if you could do more with less? Check out our IC-1 Plus control system that takes calculating lift capacities to a whole new level.

What if your cranes had common DNA, by sharing components? Our all terrain crane families share a great number of common parts thanks to a common design concept. Common DNA leads to increased uptime, reduced parts inventory, and reduced complexity. All of which contribute to our customers’ bottom line.

But bauma won’t be just about new products. What if there was always someone there to keep you working? We’ll have dedicated areas where we’ll be presenting our product support capabilities. Come and talk to us about our increased parts and service, plus our innovative leasing and finance options through Terex Financial Services.

Our commitment to your safety is at the core of everything we do. We’re bringing this to life at bauma to show you how we think about your safety and how this drives us as a business.

We’ve got a great bauma lined up for you. I look forward to meeting many of you, come and talk to us on Stand FM.711. For more information on Terex at bauma visit:

All the best,

Ken Lousberg
President, Terex Cranes

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