Interview with Dayne Davis, Founder/Director Van Doorn Tower Crane Consultants Ltd.

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How to build Own Business with Tower Cranes. Tips for business and many useful information about business strategy.

Cranesy: Your actual activity Van Doorn Tower Crane Consultants was started in 2010, but what were your first steps in this sector?
Dayne Davis: Personally my first steps into this sector was through my previous job as Construction Manager on The Shard in London, England in 2008. I worked 7 days a week and I often had to manage the tower crane interface with the building structure to ensure all engineering and commercial aspects where managed accordingly. I fell in love with tower cranes instantly and realized the great need for them heading into the future as the world turns towards taller buildings as a answer to grow living and commercial space in city limits. Cranes will be essential to enable these dreams to become a reality, and I thought this would be a perfect model to base my first company off of.
I took what money I had at the time and invested it all into Van Doorn TCC with my business partner Cornelis Van Doorn who is a world class tower crane technician and together Van Doorn TCC was born.

C.: Your Strategy to have a good Marketing?
D. D.: We recently hired a company called Radiant Tribes to take over our marketing. Together we have revamped our marketing strategy over the last year and have pushed to really get our name out globally in the market. To date we have grown from an England based company only doing work in the local market to working on projects in 12 countries around the world, mostly in developing countries. The key is finding the niche in what you do, and for us that is being able to supply machines, parts, technical support, and Engineering support to some of the most prestigious projects in remote locations around the world.

C.: How come you’ve been interested in the world of cranes?
D. D.: For me it is the complex simplicity of the crane which I love and look forward to working with everyday. The crane itself is a very simple machine, but when you put it in the environment of a construction site then there are so many other interfaces which must be managed and taking into consideration that it can become a complex scenario at times. This is what I look forward to managing everyday and in environments that require you to be on your toes and alert at all times.

C.: Your first earning with actual company?
D. D.: Our first job was a contract lift, moving around some storage sheds for a company in London, England. It was an amazing feeling to see a dream and business plan become reality. Our second job was even more exciting as we where hired by Select Plant Hire to erect, climb and dismantle the tallest cranes in Europe on the Shard. It was nice to be working with my old company again on the same project under a different position this time as Director of Van Doorn TCC.

C.: Your Strenghts?
D. D.: My personal strengths are the interface of the tower crane with the construction site both from a commercial and engineering stand point. From a companies stand point Van Doorn TCC excels in being able to get done the jobs people said could never be done. In our short time in existence we have worked on the tallest crane in Europe and worked in the remote jungles of Central America and Africa. Our niche is being able to work with companies and break into new ground and do what has never been done before in countries around the world.

C.: Your idea about Team Work and how it works with your team?
D. D.: For us team work is essential. We all have our strengths and weakness when it comes to business and tower cranes, and we rely on one another to make sure that our customers receive a world class service and that all of their tower crane needs are satisfied and the job can move forward within budget and on time.

C.: According to your opinion, could you list the typical busness-mistakes of employers today?
D. D.: For myself the most typical mistake I see being made in the business world today is not appreciating your employees and taking for granted what they bring to the Company. I personally am in awe most days watching our technicians work and how they are able to work with basic tools to bring structures to life. If it was not for our guys Van Doorn TCC would not be where we are today and we would not be able to work on so many successful projects around the world like we are currently doing.

C.: Tips to young people who wish to do career in Crane Industry?
D. D.: Firstly you must be passionate about any career choice you make. My first passion is architecture and engineering. I was lucky enough to work in Australia and in England doing what I love to do, and fate has brought me to the Crane Industry.
Second tip would be to educate yourself. You don’t have to be a technician to work in the industry, but you need to know what you are working with. Read up on industry news and what is the newest machines coming out in the market. If you do this, then you will be able to give your clients the best service when the time comes.

C.: You have several years of work experience behind you, what’s the toughest decision you ever had to make in your entire career?
D. D.: The toughest decision I ever had to make was leaving my previous job at MACE to start my own company. I enjoyed every minute working with such an amazing company, but my ambitions where far greater than my years of experience so I cashed in all my chips as they say and started my own company and have not regretted a moment since.

C.: How often do you feel inspired by your work?
D. D.: Everyday I am inspired by my work. As I have mentioned we are working in countries all around the world now so everyday is an adventure and getting to travel and meet new people has always been a dream of mine since being a young kid.

C.: Your favourite quotes?
D. D.: Everyday I am reminded that my inner and outer life are based on the labors of other men, living and dead, and that I must exert myself in order to give in the same measure as I have received and am still receiving’ – Albert Einstein

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