Liebherr USA Co. Names General Manager, Marketing


Liebherr USA Co., has promoted Ana Cabiedes-Uranga to general manager, marketing. In her new role she will be responsible for leading and facilitating the company’s marketing efforts and strategy for the eight divisions that fall under the newly formed Liebherr USA Co.

Cabiedes-Uranga has more than 10 years of combined marketing and management experience at Liebherr with expertise in implementing integrated marketing communication strategies. She has also managed public relations and led large-scale projects and events including Liebherr’s participation at ConExpo-Con/Agg. In her most recent position as marketing and communications manager for Liebherr Construction Equipment Co., she played a significant role in the development of strategic marketing initiatives and programs for its expanding distribution network in the United States.

“Ana has a demonstrated track record of success, leadership, innovative ideas and brings a wealth of knowledge and experience to this new assignment. We are excited to work with her to further expand our market presence across all eight divisions in the United States.” said Dr. Torben Reher, managing director of Liebherr USA Co.

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