Manitowoc brings latest innovations to M&T EXPO 2015


Manitowoc will take its unmatched range of lifting and after-sales solutions to the M&T EXPO 2015, Latin America’s largest construction and mining equipment show.

M&T EXPO 2015 will be held in São Paulo, Brazil, and is expected to attract more than 500 exhibitors and 55,000 visitors to its 110,000 m² (1,185,000 ft²) of exhibition space. The event takes place at the São Paulo Expo Exhibition & Convention Center from June 9-13, 2015, and is expected to see record attendance in its 20th anniversary edition.

Luciano Dias, Manitowoc’s vice president of sales in Brazil, said Manitowoc will highlight its progress since opening its first production facility in Brazil a few years ago.

“Manitowoc is constantly improving its product and service offerings to stay ahead of the ever-changing demands in Brazil and Latin America,” he said. “Since opening our factory here nearly three years ago, Manitowoc has invested in developing a local logistics network to support the expansion of several industries in the region. Many sectors have yet to be fully explored and the potential is huge.”

The region’s decade-long boom in mining and energy has driven demand for Manitowoc’s cranes and the services that support them. In fact, the Brazilian-made cranes assembled in Passo Fundo are designed with Latin America’s specific needs in mind, as several features, such as components for work in mining environments, come with the cranes’ standard packages.

Manitowoc Crane Care service has also grown in the region, having appointed new strategic dealers in Argentina and Nicaragua, and by reorganizing its parts inventory in Brazil. With such developments, Manitowoc aims to expand its footprint and elevate the quality of services in the region, as well as take advantage of the resources already established in Passo Fundo.

“We have great logistics and supply systems already in place at the factory that we can leverage to streamline our parts and service support across the region,” said Marcelo Medeiros, Manitowoc Crane Care’s customer support director. “The change reallocated Manitowoc resources to better serve our customers in the region.”

Another hit with customers in the region are the Manitowoc Crane Care service trucks. Introduced last year in Chile, the support vehicles provide on-site assistance to crane owners, particularly when the project is in a remote location, such as mines. The trucks are equipped with an assortment of tools to support customers as well as the most advanced technology to assist technicians on the road. More information on the service trucks and other Manitowoc Crane Care resources will be available at M&T EXPO 2015.

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